Inoka Gunarathne
Inoka Gunarathne
Head of Faculty, a Programme Director, a Module leader and an Internal Verifier
Faculty of Business Management
Profile
Inoka has been working at ICBT since 2008 lecturing in the field of Management after completing her Degree in B.Sc. Marketing Management and MBA from University of Sri Jayewardenepura. She worked in banking sector and was employed for about two and half years before joining ICBT.
Inoka is currently the Head of Faculty, a Programme Director, a Module leader and an Internal Verifier. She taught on a number of postgraduate and undergraduate programs and she is a research supervisor in the MBA program at ICBT. She is currently teaching Introduction to Management and Essentials of Marketing modules. Inoka is a member of Sri Lanka Institute of Marketing (MSLIM) and an Associate Member of Chartered Institute of Logistics and Transport – Sri Lanka (AMCILT). Within ICBT, Inoka is a member of the research committee, program development committee, Academic Senate and Faculty Board. Inoka also serves in the education subcommittee at Chartered Institute of Logistics and Transport – Sri Lanka.
Inoka’ s research interests are in the field of Social Media Marketing, Branding and Advertising. She is currently undertaking her Doctoral studies in field of social media marketing.
Publications
Articles
~ Gunarathne, D.M.I.A., Dissanayake, D. M. R; (2022); Social Media Involvement of Consumers and Brand Usage Intent: A Review on Theory of Co-creation; Journal of Business and Technology (under review)
~ Gunarathne, D.M.I.A., Ranjani, R. P. C; (2022); Overview on Theory of Co-Creation for Competitive Advantage Through Open Innovation in Modern Business Environment; Sri Lanka Journal of Marketing; Volume 8 – Anniversary Edition; 1-14; ISSN – 1800-4989 (print); ISSN 2719-2598 (Online)
~ Gunarathne, D.M.I.A., (2019); The Open Innovation Strategies towards Learning Effectiveness in Education Industry: with Special Reference to Sri Lanka; Archives of Business Research; 7(8); 250-264; ISSN 2054-7404
~ Gunarathne, D.M.I.A., Medis, A.; (2019); Advertising Exposure: A Review on Advertising Challenges in Digital Era, Archives of Business Research; 7(7); 338-347; DOI: 10.14738/abr.77.6778
Abstracts
~ Gunarathne, D.M.I.A., Dissanayake D. M. R; (2020); Online Brand Community Engagement (OBCE): a literature review on co-creational perspective; 11th International Conference on Business and Information-University of Kelaniya.
~ Gunarathne, D.M.I.A., (2019); Creating Competitive Advantage through Open Innovation in Dynamic Business Environment; 10th International Conference on Business and Information-University of Kelaniya.
Other Research Activities
~ Head of Organising Committee – ISummit 2021 held in 15th July, 2021 – Shifting Gears in Hospitality in a Time of Crisis organized by the Department of Tourism, Hospitality and Events and The Centre for Research in Tourism Excellence (CERTE) of the University of Sunderland, UK; Research and Innovation UK and International College of Business and Technology, Sri Lanka. (website http://tourism-summit.org/)
~ Reviewer of North American Case Research Association Conference (NACRA) in 2022.
~ Served in the technical committee of Annual International Research Symposium organized by ICBT Campus in 2018, 2019, 2020 and 2021.
~ Served as the Panel co-chair in the Annual International Research Symposium organized by ICBT Campus in 2018, 2019, 2020 and 2021.
Contact
