Factors Influence on the Development of Food Supply Chain in Natural Food Manufacturing Industry: Special Reference to Natural Food Manufacturing Industry in Sri Lanka

As a developing country, Sri Lanka was passing a lot of milestones until now. But because of the current economic crisis and effect of COVID-19 pandemic, many industries got severely affected in different ways in Sri Lanka. The industry which focuses throughout this study which is the natural food producing industry, also currently facing a difficult time on gaining profits due to the increasing material costs due to inflation happened specifically with various causes. Therefore, development on the natural food supply chain is a must to grow sustainably for all the natural food manufacturing companies in Sri Lanka. Aim of this study was to find the most impacting factors which develop the natural food supply chain here in Sri Lanka. Factors which were found through the critical review of literature which were collaboration, continuation, strategic orientation, risk management and proactivity were tested by gathering relevant data from the staff members who are currently involving throughout the natural food supply chain in different sections in Sri Lanka by using a especially designed online questionnaire. Questionnaire was distributed among key players in Sri Lankan natural food manufacturing industry and the sample size was 205. As the result after the robust analysis, indicted that each variable has a positive relationship for the development of the natural food supply chain and the selected factors are responsible for the development of natural food supply chain in Sri Lanka as a percentage of 30.6%.