MSc in Digital Marketing & E-business

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MSc in Digital Marketing & E-business

18 Months

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Courses

MSc in Digital Marketing & E-business

Course

MSc in Digital Marketing & E-business

Faculty

Business Management

The MSc in Digital Marketing and E-business equips current and future marketing professionals with the skills and knowledge to develop strategic marketing and commerce practices across multiple digital platforms. Through an interactive, learner-centred approach to teaching and learning that embeds theory and practice, students will develop a work-ready education that prepares them to be efficient marketing and business managers within a fast-paced, evolving marketing environment. Furthermore, this Digital Marketing and E-business MSc integrates aspects of international management, preparing students to work effectively in a global context. The defining features of this programme are application of knowledge within the global digital landscape, industry engagement, industry-supported consulting project/dissertation and work-based learning opportunities.

Modules

Innovation and New Ideas Creation – 20 Credits
Digital Marketing Communications & Branding – 20 Credits
Business Research Methods – 15 Credits
Contemporary Issues in Marketing – 20 Credits
Digital Customer Insight & Experience – 20 Credits
Multiplatform Advertising – 20 Credits
Business Analytics – 20 Credits
Research Proposal – 15 Credits
Management Investigation – 30 Credits

Duration: 18 Months

Entry Criteria

Bachelor’s degree (Special or Honours) at 2:1 classification or 3.3 GPA minimum in an essential subject. Applicants will also be required to have undertaken Independent Research.
Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications, and references.
All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements.