A Study on the Factors Affecting Customer Satisfaction of Renting out the Houses in Doha

With particular reference to Homes 2 Rent Real Estate, the study sought to determine the factors that impact client satisfaction when renting homes in Doha. Other areas were examined, such as how these factors affected the firm’s occupancy rate and how vacant units should be rented as quickly as possible. As part of the study’s methodology, a quantitative study employing a deductive approach was conducted. To gather a minimum sample of 97 respondents as per Andrew Fisher’s sample calculator, a survey questionnaire was distributed to 105 respondents. Finally, the researcher had 100 responses from residents of the flats that the company manages. To generate recommendations and conclusions, SPSS was used to analyze the collected numerical data and determine correlation, regression, and mean values. Statistics on correlation demonstrated a relationship between all independent variables, including price, quality, location, after-sales service, demographic characteristics, marketing factors, and design aspects, and the dependent variable, customer satisfaction. Stats on simple regression, however, demonstrated that all of those independent variables have a relationship with each other as well as a considerable impact on the dependent variable. In the case of multiple regression, only the factors of price, location, marketing, and design have a significant impact on the dependent variable. Based on these findings, recommendations are made, and conclusions are drawn. To rent the unoccupied units as quickly as possible, top management was advised to concentrate on price, locations, marketing, and design factors in the recommendations. The research’s principal limitations were time restraints and an abnormal data collection period brought on by FIFA 2022. To confirm the characteristics that have a relationship with customer satisfaction but do not significantly affect it, it is also advised to conduct more studies with a larger sample and a longer data collection period in further research areas.