MSc in Digital Marketing & E-business
18 Months
18 Months
MSc in Digital Marketing & E-business
Course
MSc in Digital Marketing & E-business
Faculty
Business Management
The MSc in Digital Marketing and E-business equips current and future marketing professionals with the skills and knowledge to develop strategic marketing and commerce practices across multiple digital platforms. Through an interactive, learner-centred approach to teaching and learning that embeds theory and practice, students will develop a work-ready education that prepares them to be efficient marketing and business managers within a fast-paced, evolving marketing environment.
Furthermore, this Digital Marketing and E-business MSc integrates aspects of international management, preparing students to work effectively in a global context. The defining features of this programme are application of knowledge within the global digital landscape, industry engagement, industry-supported consulting project/dissertation and work-based learning opportunities.
Modules
- Innovation and New Ideas Creation – 20 Credits
- Digital Marketing Communications & Branding – 20 Credits
- Business Research Methods – 15 Credits
- Contemporary Issues in Marketing – 20 Credits
- Digital Customer Insight & Experience – 20 Credits
- Multiplatform Advertising – 20 Credits
- Business Analytics – 20 Credits
- Research Proposal – 15 Credits
- Management Investigation – 30 Credits
Duration: 18 Months
Entry Criteria
- Bachelor’s degree (Special or Honours) at 2:1 classification or 3.3 GPA minimum in an essential subject. Applicants will also be required to have undertaken Independent Research.
- Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications, and references.
- All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements.
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Faculty : Business Management |
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Category : Postgraduate |
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Location : Colombo |
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Subject Area : Business Management |
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Duration : 18 Months |
