Implementation of social media advertising to improve the sales in ABC enterprise.

With massive development of the world everything is changing day by day. Because of this, businesses are trying to find out new ways to make their brands much popular. It is also known as the branding of the products. With respect to the global development branding methos should be changed with the time. If not, the companies are not able to retain in the field for a long time. Mainly due to the competition in between the competitors this happens. Digital marketing has done a huge change in the marketing history and due to the global digitalization, the companies who are promoting products and services, must move into the digital marketing strategies. Since most of the small and middle level businessmen don’t have the knowledge with the new technologies in some levels, they are getting exhausted. Same as ABC enterprises is a middle level business who is selling Automobile spare parts under the retail basis and the owner was suffering with no increment of the sales for the past years and he couldn’t grow up the business as well. This study was carried out focusing ABC enterprise on the division of Narammala. Social media was used as the advertising tool to enhance the sales. A survey with a questionnaire was conducted among all the types of the customers. Relevant independent variables selection with respect to the sales of the ABC enterprises was done and with the help of SPSS software the analysis was done. There by sales increment could find out. Therefore, this model can be used to find out a way or a strategy to enhance the sales of small and middle level business through social media advertising.