15 Feb

The use of Sensory marketing to create brand differentiation and customer loyalty through experience

Digital Repository – Home The use of Sensory marketing to create brand differentiation and customer loyalty through experience By Sanjeewa Jayaweera URL:Citation: Date: 2022Supervisor: M D D Y Dissanayake Abstract This research study investigated whether Sensory marketing helped in brand differentiation and attraction of Customers thereby in the creation of brand loyalty. Further, the aspect […]