15 Feb

THE FACTORS AFFECTING CONSUMER ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING – SPECIAL REFFERENCE TO KELLY FELDER

Digital Repository – Home THE FACTORS AFFECTING CONSUMER ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING – SPECIAL REFFERENCE TO KELLY FELDER By Walimuni Dewage Udari Malsha Fernando URL:Citation:Date: 2022Supervisor: Dr. Amila Withanaarachchi Abstract A rapid growth and an increasing popularity of social media such as Facebook, YouTube and Twitter etc. have drawn more and more attention from marketers […]