The impact of store atmosphere on customer patronage intention in Sri Lankan supermarket industry

One of the areas of the retail business that is expanding the fastest is supermarkets. The shop environment has become a more crucial mechanism for the merchants as a result of the rising level of competition. Retailers and store managers are more interested in how customers may have an experience when they buy, in line with trends toward retail innovation and evolution. Additionally, customers are looking for experiences rather than just a product or service. The purpose of this research was to investigate the link between shop environment and customer patronage intention, the influence of store atmosphere on customer patronage intention. Many scholars have concentrated on this subject and employed various atmospheric parameters in various contexts and locations. To get a more credible conclusion, this research narrowed its focus to six environment characteristics. As well as the selection of the store’s display and layout, color, music, lighting, cleanliness, and customer variables. This study was carried out using a quantitative research methodology. In order to gather primary data, the researcher employed self-administered questionnaires. There have been 347 surveys gathered in all. A correlation analysis was utilized to evaluate the established hypotheses. According to the research, there is a direct correlation between store atmosphere and consumer intention to shop there.  The researcher has determined the management consequences that will benefit the sector. Additionally, the study has shown that it has certain limitations and offered advice for future researchers to get a useful and trustworthy conclusion from the study.