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Yasodara Pemarathne

Yasodara Pemarathne

Module Leader and Internal Verifier

Faculty of Business Management

Profile

Yasodara has been working at ICBT since 2021 lecturing in the field of Management.  After completing her first degree in B.Sc. Business Administration from University of Sri Jayewardenepura and Master in Business Administration (MBA) from University of Colombo, she worked in the banking sector for one year and was employed for about three years in the education sector (Research and publications) before joining ICBT.  She also holds Diploma in Banking and Finance from Institute of Bankers of Sri Lanka (IBSL). 

Yasodara is currently a module leader/internal verifier and has taught on a number of undergraduate modules at ICBT in various programmes.  She is currently teaching Introduction to Management, Fundamentals of Marketing, Business Economics, Operational Management, Business Ethics and Sustainability, Business Strategy, Student Project, Contemporary Marketing Communications, Contemporary Business Communications and Academic Writing/ Harvard referencing.  Yasodara’s main research interests are in the field of marketing and organizational behaviour

 

Publications

Abstracts

~ Pemarathne, Y. D., (2022), Engagement with Digital Video Advertisements: A Qualitative Study in the Context of Sri Lanka, Book of Abstracts – The 7th World Conference on Media and Mass Communication 2022, pp 11, eISBN 978-624-5746-17-0.

 

Conferences

~ The 7th World Conference on Media and Mass Communication2022 (Presenter)

 

Contact

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