MSc Strategic Marketing

The programme develops graduates in a range of academic, practical, intellectual and problem-solving skills reflecting the rigor required at Level 7. These demonstrate within graduates a high level of student autonomy and self-direction in order to help expand their initiative, strategic sustainability, originality alongside integrity and ethical judgement, in an understanding of how strategic marketing works in practice. The programme encourages students to objectively appraise the range of economic, human and ethical dilemmas that impact the strategic marketing environment to enhance the student experience and develop them towards the professional requirements of a marketing manager.

Applicants should meet one of the following.

• Possess or expect to obtain, an undergraduate degree from a recognised university with a minimum of a 2:2 classification in a related degree (e.g. business, marketing, media studies, psychology etc)
• Hold a professional or other equivalent level qualification which is deemed as acceptable for admission by Cardiff Metropolitan University.
• Have a minimum of five years of relevant work experience in the field of Marketing, Management, Digital Marketing or related areas.
• Have a combination of a marginally related undergraduate degree and at least two years relevant work experience in Marketing

• MKT7015 - Omnichannel Marketing (Compulsory)
• MKT7016 - Strategic Marketing Management (Compulsory)
• DMM7016 - Social Media and Influencer Marketing (Compulsory)
• MKT7020 - Effective Brand and Advertising Management (Optional)
• MKT7005 - Strategic Global Marketing (Optional)

• MKT7019 - Consumer Insights (Compulsory)
• MKT7017 - Marketing Intelligence (Compulsory)
• DMM7018 - Content Marketing (Optional)
• MSM7044 - In Search of Creativity, Innovation and Difference (Optional)

• MKT7007 - Dissertation (Compulsory)

An MSc in Strategic Marketing prepares graduates for various roles, including Marketing Manager, Brand Manager, Digital Marketing Strategist, Business Development Executive, and Marketing Analyst.