MSc Strategic Marketing
15 Months
15 Months
MSc Strategic Marketing
Course
MSc Strategic Marketing
Faculty
Business Management
The programme aims to provide a high quality and professionally relevant postgraduate experience. The programme has been designed to support and develop critical appreciation of how marketing theories, procedures and practices are designed and deployed in the business world.Graduates of the programme will be equipped with the necessary skills and knowledge for a multi-disciplinary approach to marketing.
Programme Structure :
Stage 1
- Consumer Behaviour: Knowing your Consumer
- Strategic Global Marketing
- Modern Marketing Research
Stage 2
- Multi-Channel Strategic Marketing
- Effective Brand and Advertising Management
- Sales and Key Account Management
Stage 3
- Dissertation
Entry Criteria :
- Bachelor’s Degree in Business Management or Marketing
- Bachelor’s Degree in other Disciplines with 2-3 Years Experience
- Professional Qualification with 5 Years Work Experience
- 5 Years Managerial Work Experience
Awarding Body
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Faculty : Business Management |
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Category : Postgraduate |
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Location : Colombo |
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Subject Area : Business Management |
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Duration : 15 Months |
