Relationship Between MVP

The decision of selecting the correct product development approach seems a vital success factor for any software development company to maximize the payback on investments and to achieve the organizational financial goals through the customer satisfaction, sustainability, and growth. The objectives of this study were to identify whether MVP Process increases Customer Satisfaction and to investigate and identify MVP Process specific factors that contributes to Customer Satisfaction, and further to identify the order of importance of those factors. The problem was initially investigated and observed in ABC Software Solutions Provider as there were significant difference in success rate of projects delivered with MVP approach and the project delivered with traditional approaches; the projects delivered with MVP-approach have positive relation to its success and shows high Customer Satisfaction. This study with 132 eligible respondents from both ABC Software Solutions Provider and other software companies, it was able to analyse and identified meaningful insights of the subject that would help software companies to better aligning their operations towards achieving high Customer Satisfaction and profit goals. Through the extensive literature review it was identified that the MVP Process specific factors (Independent Variables) such as Efficiency of Delivery, Enablement of Assessment, Risk Reduction and Availability of Functionalities of software product development have relationships with Customer Satisfaction (Dependent Variable). 132 respondents with proper identity and who have both previous experiences implementing MVP and have direct or indirect feedback from the Customers/Clients were selected as eligible for the analysis and the main four objectives of the research was accomplished with the research data to conclude how MVP influence Customer Satisfactions and recommendations were given for “The Company” and further research possibilities were outlined. There was no dedicated research done to identify MVP-Process related factors that contributes Customer Satisfaction. Hence the finding can be considered as new knowledge and will be contributed to the areas of MVP literature.