The use of Sensory marketing to create brand differentiation and customer loyalty through experience

This research study investigated whether Sensory marketing helped in brand differentiation and attraction of Customers thereby in the creation of brand loyalty. Further, the aspect of whether other people’s feedback acts as indirect Sensory marketing was also analysed. The research was carried our through an online questionnaire where the participants were requested to name three brands that appealed to them. And subsequent questions were asked based on the brands they chose to get the necessary data required for the research. The findings and relevant conclusions are explained in detail at the end of the research study.