The principal aims are to develop a body of essential knowledge, understanding and practical skills in our students to enable them to become successful digital marketers. We also want our students to display a critical appreciation of the role of digital marketing in the modern business world.
In additions to this, the Programme will lay the foundation for future and continuing professional development with the opportunity to gain exemptions for certain professional qualifications. Finally, the Programme will provide students with the analytical and evaluative skills commensurate with degree level higher education.
In additions to this, the Programme will lay the foundation for future and continuing professional development with the opportunity to gain exemptions for certain professional qualifications. Finally, the Programme will provide students with the analytical and evaluative skills commensurate with degree level higher education.
Applicants should have a minimum of five GCE (O/L) passes grades including English Language and Maths, plus have sat for GCE (A/L) (or equivalent). Typical offers may include:
- Have two passes for G.C.E. (A/L) or equivalent in any stream and
- G.C.E (O/L) or equivalent such as ICBT Diploma in Digital Marketing or
- G.C.E (O/L) or equivalent such as OTHM Level 3 Foundation Diploma for Higher Education Studies
Master of Business Administration/ M.Sc. Strategic Marketing
Semester 1
- International & Global Marketing in a Digital World
- Influencer Marketing
- Digital Content, Copyright and Creativity
- Digital Marketing Plan
- Strategic Advertising Management
B.Sc. Digital Marketing graduates are equipped with advanced knowledge and practical skills to excel in global and digital business environments. With modules in international and global marketing, they can pursue careers as international marketing executives, brand managers, or global digital campaign coordinators. Expertise in influencer marketing prepares graduates for roles such as social media strategist, influencer relations manager, and digital community manager. Knowledge of digital content, copyright, and creativity supports careers in content creation, copywriting, brand storytelling, and intellectual property management. <br> <br> The ability to design and execute a digital marketing plan equips students for roles in digital strategy, marketing consultancy, and campaign management. Strategic advertising management further opens opportunities as advertising executives, media planners, and creative strategists in both corporate and agency settings. Overall, graduates can work in multinational corporations, advertising agencies, digital start-ups, or as independent digital entrepreneurs, making them highly employable in today’s digital-first economy.