The aim of this program is to be able to produce diplomats with digital marketing skills and capabilities required of today’s professionals. Hence, this program incorporates the best current practice, theory and applied skills in digital marketing across many industries and sectors.
The program aims to target young professionals in the marketing discipline in organizations, IT managers, small business owners and entrepreneurs who seek to develop and implement a digital marketing strategy for their organizations.
- Applicants should have a minimum of five GCE (O/L) passes grades and have completed GCE (A/L) (or equivalent).
- Applicants whose first language is other than English who wish to undertake this programme should have the following qualifications with an IELTS score of 6.0 with no score lower than 5.5 or pass English language for G.C.E. O/L or to pass the Diploma in English program conducted by ICBT to enter the programme.
- B.Sc. (Hons) Digital Marketing Management
- Business Communications
- Introduction to Marketing
- Fundamentals of Management
- Managing Information Systems
- Introduction to Digital Marketing
- Consumer Behavior in Digital Environment
- Digital Marketing Insights and Analytics
- Email Marketing
- Display and Video Advertising
- Website Design and Optimization
- Search Engine Optimization
- Mobile and Social Media Marketing
- Content Marketing
- Digital Innovation and Entrepreneurship
- Digital Strategy and Planning
- Search Engine Optimization (SEO) Specialist
- Social Media Manager
- Content Marketing Specialist
- Pay-Per-Click (PPC) / Digital Advertising Specialist
- Market Analyst
- Digital Marketing Manager
- E-commerce Marketing Manager
Quick Info
Duration
2 years
Full-time: 2 years
Part-time: 2 years
Faculty
Faculty of Business Management
Program Type
Undergraduate
Intake Months
March
December
Campus Locations
Colombo Campus
Kandy Campus
Final Certificate Awarded
International College of Business and Technology(ICBT)
Last Updated
March 23, 2026 at 2:06 am
Updated yesterday